Estée Lauder Perfectly Clean Collection
Estée Lauder is updating its Perfectly Clean range, with new formulas launched in April 2013.
Clarins Lift Minceur Anti-Capitons / Body Lift Cellulite Control
Clarins is updating its anti-cellulite formula in March 2013.
Nivea Q10 Plus Energy Day Care SPF15 / Q10 Plus Crème d’Energie
Nivea is launching this December 2012 a new formula in its Nivea Q10 Plus range : Energy Day Care /…
Olay Total Effects CC Creams
As a good marketer, the giant P&G does not want to miss the next big trend in skincare : after…
Nivea Lip Butters
Nivea is launching this October 2012 a new range of lipcare products : three “Lip Butters” with three flavours –…
The Nivea Visage range : an exhaustive study (Part 3)
Following the description of the Nivea Visage Essentials line, we have now a closer look to the “valorized” products, with…
The Nivea Visage range : an exhaustive study (Part 2) / Nivea Visage Essentials
Our objective in the following article dedicated to the Nivea Visage range is to identify exhaustively all the formulas sold…
The Nivea Visage range : an exhaustive study (Part 1)
This first part of the study is dedicated to the understanding of the formulation strategy used by Beiersdorf to design…
Estée Lauder Perfectionist CP+R Wrinkle Lifting/Firming Serum
Estée Lauder is renovating from June 2012 its Perfectionist CP+ into a improved version, Perfectionist CP+R.
Nivea “Under the Shower” Body Balm / Sotto la Doccia Balsamo Corpo
Nivea is launching in April 2012 a new range of body moisturizers to be used under the shower.