Nivea Men Beard Oil


Simultaneously to L’Oréal launching its Barber Club range dedicated to men with beard, Nivea is launching a Beard Oil.

Men’s market is woken up by the beard trend : men are not shaving these days, but wearing a beard. It opens opportunities for manufacturers of cosmetic products to offer new products to men.

Nivea did not go as far as L’Oréal, introducing only one product specific to beard : a Beard Oil.

For this launch, Nivea made it VERY simple, both for pack and for formula :

  • pack is a simple uncolored glass bottle
  • formula is made of 4 ingredients : paraffin oil, soja oil, burdock root extract (Arctium Lappa Root Powder) and fragrance, main ingredient being paraffin oil.

Ingredient list :

Paraffinum Liquidum, Arctium Lappa Root Powder, Glycine Soja Oil, Geraniol, Citronellol, Benzyl Alcohol, Linalool, Parfum


  1. It’s baby oil.
    No moisturising properties, just a greased up face.

    Truly the worst beard oil I have tried thus far.


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