Simultaneously to L’Oréal launching its Barber Club range dedicated to men with beard, Nivea is launching a Beard Oil.

Men’s market is woken up by the beard trend : men are not shaving these days, but wearing a beard. It opens opportunities for manufacturers of cosmetic products to offer new products to men.

Nivea did not go as far as L’Oréal, introducing only one product specific to beard : a Beard Oil.

https://www.nivea.fr/~/images/media-center/france/nivea-men-visage-homme-soin/2016_local_website_packshots/221811-221811-1.png?mw=704&mh=1000

For this launch, Nivea made it VERY simple, both for pack and for formula :

  • pack is a simple uncolored glass bottle
  • formula is made of 4 ingredients : paraffin oil, soja oil, burdock root extract (Arctium Lappa Root Powder) and fragrance, main ingredient being paraffin oil.

Ingredient list :

Paraffinum Liquidum, Arctium Lappa Root Powder, Glycine Soja Oil, Geraniol, Citronellol, Benzyl Alcohol, Linalool, Parfum

By A.B.

One thought on “Nivea Men Beard Oil”
  1. It’s baby oil.
    No moisturising properties, just a greased up face.

    Truly the worst beard oil I have tried thus far.

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