Our objective in the following article dedicated to the Nivea Visage range is to identify exhaustively all the formulas sold by Beiersdorf under this brand worldwide, and to clarify how they are organized.
The largest range of formulas under the Nivea Visage brand is the “Essentials” range, grouping the basic products, i.e. products with simple claims and simple added values (cleansing products, make-up removers, moisturizers), and “old” products still sold in few countries.
The pilars of the Essentials range are the three lines of products organized by skin types :
– Normal skin line (blue color)
– Dry and Sensitive skin line (pink color)
– Oily skin line (green color)
The Essentials range also contains :
– a line of eye make-up removers :
– a line of monodose masks :
– two basic night creams :
– tinted moisturizers :
– specific products :
Apart from these products that can be found more or less worldwide, some formulas are part of the Essentials range because only present in some countries only :
– two Sensitive Balance formulas and a Silk Comfort formula :
– Naturally Even, a range of cleanser and skin care for Africa :
– a range of formulas sold in Poland :
– some anti-aging or SPF products :
The Essentials range eventually includes formulas specifically launched in China / Asia under several lines :
– Basic whitening products :
– Silk Clean, a line of cleansers (China) :
– Silk Comfort, a line of cleasers and moisturizers (China)
– Silk White, a line of whitening cleansers and moisturizers (China)
– Specific cleansing foam for Indonesia & Hong Kong