New launch in Nivea for Men range on October 2010 : DNAge Lift.

Nivea adds a new reference to its Nivea for Men DNAge range : a new anti-wrinkle and firming formula, claiming :

– to reduce wrinkles and firm the skin
– a tightening and lifting effect
– to protect the skin against harmful UVA & UVB
– to give a 24 h moisturisation

The formula is built around the “Collagen Activating Complex”, combination of Creatine and Guarana.

Special quote for the new packaging dedicated to this new lauch, with a specific rotating closure system. It has been design and developed by a German design agency, justblue.design, located in Hambourg. About the DNAge Lift pack, it says that “the promised efficiency of the product is implemented with a high-grade silver appearance and tactile elements on the bottle. Pure masculinity and care of the users now get a visual for the bathroom shelf at home.”