Beiersdorf is launching a new Nivea Professional Skincare line in January 2016.
“For each special anti-aging needs, we then developed subsequently a suitable Professional care line with a respective optimal dose, active ingredient,” explains Dr. Sven Fey, Head of Product Development for Nivea Face Care. “Consumers can measure their skin in NIVEA House with the NIVEA method. The counselors can specifically recommend the appropriate Professional product afterwards.”
The line is made of 3 ranges, each of them built around a star ingredient :
– NIVEA Professional Vitamin C
Made with pure vitamin C, not vitamin C derivatives, these products are claimed to fight wrinkles while preventing the formation of new wrinkles.
Facial Care Day SPF 15
Facial Care Night
– NIVEA Professional hyaluronic
Containing a “demonstrably effective amount of hyaluronic acid”, these products are claimed to plump even the deep wrinkles and provides the skin with moisture.
Facial Care Day SPF 15
Facial Care Night
Serum
Eye Care
Tinted CC Cream
– NIVEA Professional Bioxilift
Contains Bioxilift, a natural extract obtained through a biotechnology process of the anise plant. The ingredient is claimed to support collagen synthesis and the ability of cells to hold together the collagen network (in-vitro testing).
The products are claimed to visibly reduce the appearance of deeper wrinkles and to tighten the facial contours.
Facial Care Day SPF 15
Facial Care Night
NIVEA Professional is exclusively available from January 2016 at all NIVEA Houses, NIVEA Spa and Nivea online shop www.nivea.de/Professional
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