P&G is about to launch in France its men line-up “Old Spice”.

The Old Spice brand was established in 1934. In the US, the Old Spice line-up is made of 27 ranges with 27 different fragrances, each range comprising several of these types of products : anti-perspirant, deodorant, body wash, body spray, bar soap, hair care, shave gel and fragrance. For its launch in France, the line-up will be launched with 5 ranges built around 5 fragrances, and products picked among body spray, deostick, roll-on, body wash and after shave :

– Danger Time :

Will include a Spray, a Stick, a Roll-On and a Shower Gel

– Whitewater :

Will include a Spray, a Stick, a Roll-On, a Shower Gel and an After Shave

– Lagoon :

Will include a Spray and a Shower Gel

– Swagger :

Will include a Spray, a Stick, a Shower Gel and an After Shave

– Champion :

Will include a Spray, a Stick, a Roll-On, a Shower Gel and an After Shave