Clinique enters into cosmetic devices, selling on Internet only its new “Clinique Sonic System Purifying Cleansing Brush”.

The brushing part is claimed to be made of two types of bristles : firm ones in the green part for “targeted cleansing for hard-to-reach” areas, and softer ones for cheeks. The brush is claim to “improve” the 3-step system. To prove the safety of its brush, Clinique has thought about an interesting “gentleness test”, washing the petals of an orchid without damage with its new brush, which is very understandable for consumers.

[Source]