Le Petit Marseillais, French brand of bodycare products, leader in France on shower gel market, owned by Johnson and Johnson, launches on 10th July 2019 its line up of Concentrated Shower Gels.

As done for a while on deodorants, JnJ wants to takle the “conentration” of shower gel formulas, to offer to consumers a reduced volume of product for the same number of uses : 100 mL of this concentrated technology would offer the same number of uses as 400 mL of a classic shower gel, with 45% less water needed for production, and 60% less plastic. While being the first innmass market tonffer this technology, Yves Rocher was the first to launch it in 2017.

By A.B.

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