Estée Lauder’s Origins brand is launching in February 2016 a new formula with an interesting concept : a mask primer.


The product has to be sprayed on the face before applying any type of mask. It is said to improve skin moisture and ability to absorb active ingredients, thanks to a complex of algae.
From a formulation point of view, it is very probably quite a simple technology, mainly an aqueous base with moisturizing agents and active ingrendients, liquid enough to be sprayable.

By A.B.

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