P&G adds this February 2011 a new Eye care to its Olay Total Effects range : Total Effects Line and Dark Circle Minimizing Brush.
Technology / Formula structure :
O/W emulsion based on three surfactants : Seppic Montanov 68 (Cetearyl Glucoside (and) Cetearyl Alcohol) / Croda Span 60 (Sorbitan Stearate) / Croda Myrj S100 (PEG-100 Stearate), helped with Stearic Acid, thickened and stabilized with Seppic Sepinov EMT 10 (Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer).
The oil phase is made of
PPG-15 Stearyl Ether, Isohexadecane, Isopropyl Palmitate, Dimethicone and Dimethiconol.
The formula contains two powders : Akzo Nobel Dry Flo (Aluminum Starch Octenylsuccinate) and Polyethylene.
To obtain a covering and concealing product, the formula contains Titanium Dioxide and Iron Oxides.
Preservatives system :
The formula is protected against microbiological growth by Benzyl Alcohol / Methylparaben / Ethylparaben / Propylparaben, helped with Disodium EDTA.
Active ingredients / Claims :
The formula contains three vitamin derivatives as active ingredients :
– Niacinamide
– Panthenol
– Tocopheryl Acetate
Presented as a “a daily under-eye moisturizer” with a “hint of tint [that] instantly reduces the appearance of dark circles”, the formula, part of Total Effect range, “fights 7 signs of aging” :
– Reduces the appearance of dark circles
– Minimizes the appearance of fine lines and wrinkles
– Massages to instantly reduce the look of puffiness
– Hydrates to firm skin’s appearance
– Renews skin’s texture
– Evens skin tone
– Moisturizes to counteract dryness
While competitors are surfing on the “roll-on” wave initiated by Garnier, Olay investigates brushes for its new Total Effects eye care. This new pack is a brush with a stock delivering the formula right in the brush. Such a pack is equivalent to latest L’Oréal Paris Infallible Brush, or Yves Saint Laurent Touche Eclat.
Conclusion :
The novelty of this product is this positionning between make-up and skincare. Apart from the positionning the galenic technology and the active ingredients are very classical.
Ingredients :
Water |
Glycerin |
Isohexadecane |
Titanium Dioxide |
Niacinamide |
PPG-15 Stearyl Ether |
Dimethicone |
Isopropyl Palmitate |
Sorbitan Stearate |
Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer |
Polyethylene |
Aluminum Starch Octenylsuccinate |
Benzyl Alcohol |
Panthenol |
Tocopheryl Acetate |
Methylparaben |
Dimethiconol |
Ethylparaben |
Propylparaben |
Cetearyl Glucoside |
Cetearyl Alcohol |
Stearic Acid |
Disodium EDTA |
PEG-100 Stearate |
Iron oxides |
Where can I purchase
It seems the product can be purchased online on Amazon.