Estée Lauder is extending next Summer 2011 its Idealist range with two new products.
Estée Lauder Companies held the Estee Lauder celebration of Women and Beauty at Center 548 on March 16, 2011 in New York City. For this occasion, the new multi-cultural communication of the brand was unveiled, around Estée Lauder herself quote : “Every woman can be beautiful”. It is supported by three spokesmodels : Joan Smalls, Constance Jablonski and Liu Wen.
This meeting was also the opportunity to announce the launch in next June 2011 of two new products in the Idealist range, targeting the skin issues women from every ethnic group can experience :
– Idealist Even Skintone Illuminator claiming to help to eliminate skin discolorations, redness and other facial scaring like acne scares. It would be an oil-free formula containing two branded complexes :
– the “Triple-Optic Technology”, intended to instantly illuminate skin
– the “CorrectTone Technology”, a triple action complex made of antispot, anti-oxidant and anti-irritant ingredients, to target the causes of uneven skintone.
– Idealist Cooling Eye Illuminator claiming to help to reduce dark circles and puffiness around the eyes, the formula being help by a patent-pending cooling ceramic-tip applicator for a fresh feeling contributing to the efficacy of the product. The formula contains :
– the same “Triple-Optic Technology”
– an “exclusive” “Dark Circle Correcting Complex”, to reduce the appearance of dark circles and puffiness”. The formula is offered in two shades, two answer the needs of all ethnicities.*
Here are the ingredients inside the Idealist Cooling Eye Illuminator :
| Water |
| Dimethicone |
| Isododecane |
| Cyclopentasiloxane |
| Polysilicone-11 |
| Butylene Glycol |
| Ascorbyl Glucoside |
| PEG-10 Dimethicone |
| Gentiana Lutea (Gentian) Root Extract |
| Oryza Sativa (Rice) Bran Extract |
| Curcuma Longa (Turmeric) Root Extract |
| Citrus Grandis (Grapefruit) Peel Extract |
| Triticum Vulgare (Wheat) Germ Extract |
| Cucumis Sativus (Cucumber) Fruit Extract |
| Scutellaria Baicalensis Root Extract |
| Morus Bombycis (Mulberry) Root Extract |
| Trametes Versicolor Extract |
| Hordeum Vulgare (Barley) Extract |
| Salicylic Acid |
| Caffeine |
| Cholesterol |
| Acetyl Glucosamine |
| Squalane |
| Yeast Extract |
| Helianthus Annuus (Sunflower) Seedcake |
| Isohexadecane |
| PEG-6 |
| Dimethoxytolyl Propylresorcinol |
| Tocopheryl Acetate |
| Propylene Glycol Dicaprate |
| Polysorbate 20 |
| Glycyrrhetinic Acid |
| Polysorbate 80 |
| Sodium Hyaluronate |
| Sodium Sulfite |
| Sodium Metabisulfite |
| Acrylamide/Sodium Acryloyldimethyltaurate Copolymer |
| Ammonium Acryloyldimethyltaurate/VP Copolymer |
| Caprylyl Glycol |
| Hexylene Glycol |
| Potassium Sorbate |
| Di-C12-18 Alkyl Dimonium Chloride |
| Fragrance |
| Tromethamine |
| Tin Oxide |
| Sodium Hydroxide |
| Disodium EDTA |
| BHT |
| Phenoxyethanol |
| Linalool |
| Limonene |
| Mica |
| Titanium Dioxide (CI 77891) |
| Bismuth Oxychloride (CI 77163) |
| Carmine (CI 75470) |
[Source 1] [Source 2] [Source 3] [Source 4]
I applied Idealist the very first morning I had it. The fragrance was lovely and it felt like silk on my skin. When I ended my day and looked in the mirror there seemed to appear two horrible, and very obvious frown lines. They were so noticable I felt it impossible for me to not have noticed them previously. The next morning I decided I was paranoid and foolish, so I applied the product again. When I got home that night the previously very fine lines around my eyes had turned into out and out crows-feet. Was Idealist the cause of these (literally) overnight changes? For a fact I will never know, but there is no way I will ever apply it on my face again. I am useing a great product, Strivectin, in hopes it will help me as it has in the past. Meanwhile, I look ten years older in 2 days then I did 3 days ago, and I am stuck with $100 worth of poison. Buyer-beware!
Take it back if you dont like it… you’re not “stuck with $100 worth of poison”. The department store I buy mine at has a 6 month return policy with receipt and if you don’t have one they’ll give you store credit.